Vourakis Jewellery House officially launched the celebrations for its 100th anniversary with an exclusive summer jewellery gathering held at its historic flagship boutique on 8 Voukourestiou Street, marking the beginning of a new chapter in the House’s remarkable journey. Celebrating a century of excellence in fine jewellery, the event honoured the brand’s enduring heritage while embracing a contemporary vision for the future.
Set within an atmosphere of understated elegance, guests were introduced to Vourakis’ new collaboration with Kismet by Milka, explored the House’s signature collections and experienced a specially curated live piercing activation, offering a fresh interpretation of contemporary jewellery culture. More than a celebration of the past, the evening reflected the House’s commitment to innovation, creativity and the evolving language of modern luxury.
The event welcomed distinguished guests from the worlds of fashion, media, jewellery and the creative industries, alongside long-standing clients and families whose relationship with Vourakis spans generations. Their presence highlighted the emotional significance of the milestone, reminding guests that the House’s century-long story is defined not only by exceptional craftsmanship but also by enduring relationships built over time.
Founded in 1926 by Ioannis A. Vourakis, the House has remained one of Greece’s most distinguished names in fine jewellery, successfully navigating a century of social and cultural change while preserving its timeless aesthetic and artisanal excellence. Today, Vourakis continues to bridge heritage and contemporary design, opening its second century with renewed inspiration, creative collaborations and a vision firmly focused on the future.able offshore races, contributing significantly to the promotion of Greece around the world.
