In an elegant seaside setting, HAÁLS presented its new SS25 collection, L’Éternel Été, on Wednesday, June 18, at a unique event hosted at 91 Athens Riviera.
Guests—including fashion insiders, media representatives, collaborators, and brand friends—were invited to discover a collection that celebrates the essence of summer as a state of being. Rooted in the concept of “eternal summer,” L’Éternel Été explores light, purity of form, and freedom of expression.
The presentation took place in a refined, high-aesthetic venue with minimal staging that reflected HAÁLS’ identity and highlighted the timeless elegance of the collection. The fabrics, textures, and color palette—shades inspired by nature and the sea—reinforced the brand’s authenticity and modern vision.
HAÁLS continues to propose a distinct perspective in contemporary womenswear, harmoniously blending simplicity with the strength of aesthetic identity.
The collection is available at select points of sale, by appointment at the HAÁLS showroom (63 Perikleous St., Chalandri), and online at haalsofficial.com.
