For the third consecutive year, FREENOW by Lyft was the official mobility partner of the Primer Music Festival, helping thousands of visitors get to the OAKA Stadium by taxi for the summer’s biggest music event.
The journey to and from the festival became part of the experience itself: more comfortable, safer, and completely hassle-free. With dedicated pick-up and drop-off points around the venue and 24/7 availability, FREENOW ensured reliable taxi rides so fans could enjoy the music from the very first set until the after-hours stage.
During the weekend of September 6 & 7:
- Thousands of FREENOW rides took fans directly to and from the music they love.
- The busiest times around OAKA were between 18:00–20:00 and 23:00–01:00 on both festival days.
- Rides to and from OAKA increased fifteen-fold compared to the previous weekend, as electronic music lovers trusted FREENOW to experience the festival’s pulse.
Internationally acclaimed DJs and their teams also relied on FREENOW for their Athens transfers. From hotel to stage and back, FREENOW delivered reliability and punctuality to keep their schedules running smoothly.
The CEO of the organizing company, Candy Cane Events, stated:
“With FREENOW, the Primer experience begins the moment you step into a taxi. Visitors arrived stress-free, and DJs with their crews were always on time. For us, it’s important to work with a partner who understands that the experience starts before you even reach your destination. Especially for a festival attracting tourism from across Europe, having a European mobility brand by our side that delivers reliability, consistency, and comfort in every ride is essential.”
The Primer Music Festival is one of the biggest highlights of the summer, and at FREENOW, we are proud to have brought fans closer to the music they love for the third year in a row. We will continue to take people where the best memories are made.
Aspa Topalidou, General Manager of FREENOW Greece
