MED presents its new collection of women’s and men’s swimwear and underwear for the Spring/Summer 2024 season, marking evolution. MED evolves beloved designs and launches new swimwear and underwear of top quality and high aesthetics, tailored to your needs. As Spring is associated with rebirth, MED enters a time of renewal that embraces the bodies and desires of all women and men.
Mary Vytinaros is the face of MED’s spring and summer campaign. The internationally renowned model represents the modern woman who loves her body and enjoys carefree moments in life, embracing her femininity. This woman seeks elegant swimwear and beachwear pieces that captivate with the confidence they instill and are worn – besides the beach – for day-to-night appearances.
The new swimwear collection for Spring and Summer 2024 draws inspiration from the hot sun, shimmering waves, sea shells, tropical beaches, and wild beach parties. MED’s new women’s and men’s swimwear is evolved in their modern design while maintaining the high quality of materials, comfort, and perfect fit that you have come to expect.
As for the S/S24 underwear collection, it perfectly harmonizes with the sunny scenery of the warm months, inspired by the images and scents of nature. The result is designs with floral elements, pastel shades, delicate lace, cut-outs, and other elements and details that impress. The modern woman finds – in this collection too – feminine and at the same time elegant underwear that brings to the surface the sexy side she already carries within her. As for the dynamic man who does not fear challenges, the classic as well as the edgy underwear of the collection are designed to give him the courage he needs to claim whatever attracts him.
Finally, after its wide acceptance, the Sportswear-Athleisure series for women and men returns with new designs in the Spring and Summer collection, including stylish pieces made of high-quality Hi-Tech fabrics that contribute to achieving your goals.
Discover the new Swimwear and Underwear Spring/Summer 2024 collection at MED stores and e-shop.
