Ralph Lauren’s Spring 2025 collection and campaign transports us to the Hamptons — a place that symbolizes natural beauty and effortless sophistication. For the designer himself, it remains a personal sanctuary and a perennial source of inspiration.
“The Hamptons are not just a destination. They are a world filled with natural beauty — from the blue skies and sea to the lush meadows and white fences. It’s a blend of simplicity and elegance that has inspired me for years.” — Ralph Lauren
Photographed by Alasdair McLellan and directed by Jacob Sutton, the campaign highlights the timeless aesthetic of Ralph Lauren’s three signature lines — Ralph Lauren Collection, Ralph Lauren Purple Label, and Polo Ralph Lauren — set against authentic Hamptons backdrops: sun-drenched fields, coastal retreats, stables, and polo grounds.
The new collection features classic blazers, tailored suits, and crisp white and blue shirts inspired by the sky and sea. Airy silhouettes and romantic lines reflect the relaxed elegance of the countryside.
Casual pieces with bold patterns, linen shirts and trousers in bright tones, along with timeless denim, complete the look.
For Spring 2025, Ralph Lauren also unveils the new “Ralph Bag” — a luxurious collection of leather handbags with sleek metallic details, inspired by vintage automobiles and timeless Italian craftsmanship.
Discover the new Ralph Lauren collection at our boutiques:
Ralph Lauren — Kassaveti 19, Kifisia
Polo Ralph Lauren — Panepistimiou 4, Athens
Polo Ralph Lauren Astir Marina Pop-up Store — Apollonos 77, Vouliagmeni
