The renowned Swiss luxury watchmaker enhances its presence in downtown Athens with a new address, through a collaboration with Gofas Jewelry.
TAG Heuer, the Swiss luxury watchmaking house that is a favorite among Greek watch enthusiasts has now established itself in the center of Athens, at 3 Stadiou Street, just a stone’s throw away from Syntagma square and right next to the most vibrant part of downtown. This new opening follows the boutique already established in Santorini in 2023.
Residents of Athens, as well as passing visitors, will now have the opportunity to delve into the luxury watchmaking universe of TAG Heuer and explore its rich 164-year history. The partnership with Gofas Jewelry for the opening of this boutique was a natural choice, as a trusted partner for over 30 years. The new boutique reflects the values and preferred domains of the Maison: innovation, constant pursuit of performance, and commitment to speed and precision sports.
The carefully thought-out layout and meticulously chosen materials in blue and wood tones converge to bring to life the avant-garde spirit that has characterized TAG Heuer for generations. This boutique proves to be a warm and immersive place, where natural materials harmonize with refined and contemporary elements, offering a unique experience to a discerning clientele. The new TAG Heuer Aquaracer 300Professional watches are available alongside the iconic TAG Heuer Monaco, the popular TAG Heuer Carrera, the TAG Heuer Connected Watch, and the sporty Formula 1.
The boutique opening, on Wednesday June, 26th was attended by Julien Tornare, CEO of TAG Heuer, who commented: “This is the beginning of a reinforcement of our brand in Greece, and it’s a pleasure to be able to do not with a partner, but with a friend, as is Mr. Gofas”. Mr. Giannis Gofas, owner of Gofas Jewelry, said: “We are very proud for this collaboration and very happy that our relationship with TAG Heuer gets even stronger.” After the opening of the Santorini boutique last year, we are delighted now to be able establish a new address at the very heart of Athens. It was followed by a cocktail party for selected guests, at The Dolli’s rooftop.
TAG Heuer Boutique Athens: 3, Stadiou Street
tagheuerath@gofas.gr
Phone number: 210-33.17.540
Opening hours:
Monday 10:00-18:00
Tuesday 10:00-20:00
Wednesday 10:00-18:00
Thursday 10:00-20:00
Friday 10:00-20:00
Saturday 10:00-18:00
