In a distinctly festive and atmospheric setting, a refined Pre-Christmas evening dedicated to ultra-premium Cincoro Tequila took place in the heart of Athens, setting the tone for an experience poised to become an annual festive highlight.
The event was hosted at Onuki, the brand-new addition to The Ilissian complex, housed in the historic former Hilton Athens building. The venue’s distinctive character, combined with a Black Tie dress code and a subtly festive ambiance, created the perfect backdrop for an unforgettable holiday cocktail party.
Representatives from the media, business, and creative industries gathered for an evening that marked the unofficial opening of the Christmas season, with Cincoro delivering an experience defined by elevated aesthetics, refined hospitality, and impeccable attention to detail.
An Immersive Cincoro Tequila Experience
At the heart of the evening was the Cincoro Tequila tasting experience. Guests were invited to explore the brand’s full portfolio — Blanco, Reposado, Añejo, and Extra Añejo — through carefully curated signature cocktails, as well as during a private vertical tasting, discovering the distinct expressions and philosophy behind the brand.
Cincoro Tequila is crafted from 100% Blue Weber Agave, cultivated in both the Highlands and Lowlands of Jalisco, Mexico. Produced in small batches and aged in Tennessee whiskey barrels, the tequila offers remarkable smoothness, depth, and a long, refined finish — qualities that distinguish it within the ultra-premium spirits category.
A Brand Born from Excellence
Founded in 2016 by five NBA legends — Michael Jordan, Jeanie Buss, Wes Edens, Wyc Grousbeck, and Emilia Fazzalari — Cincoro is the result of more than three years of development and refinement, during which over 1,000 samples were tested. The outcome is a tequila profile that has earned more than 29 international awards to date.
Cincoro’s iconic bottle, defined by its five-sided design, symbolizes the founding quintet, while the brand name itself combines the Spanish words Cinco and Oro, reflecting its philosophy of quality, precision, and timeless value.
Cincoro in Greece
Cincoro’s presence and communication in the Greek market are supported by V.S. Karoulias, one of Greece’s leading distributors of ultra-premium spirits.
About V.S. Karoulias
V.S. Karoulias is among the foremost wine and spirits companies in Greece, with decades of experience and a strong legacy in the sector. Through a series of strategic business moves, particularly over the past 15 years, the company has achieved consistent growth and established itself as a market leader across beer, wine, spirits, and more recently beverages, juices, and soft drinks.
The company’s long-standing mission is to responsibly offer a comprehensive portfolio of high-quality products that deliver enjoyment every day of the week. V.S. Karoulias distributes a wide range of international and Greek spirits, premium Greek wines, beers, coffees and beverages, premium mixers, natural juices, and iced teas.
