On Friday, April 3, OMEGA unveiled the complete redesign of its iconic Planet Ocean collection through a distinctive event at DOMUS Asteria Glyfada, bringing together watchmaking, contemporary art and experiential design.
The new Planet Ocean collection marks a modern transformation inspired by the heritage of the Seamaster, highlighting the evolution of design with a more minimal 42mm dimension and a more squared aesthetic approach, both in the case and the bracelet.
The event welcomed clients of the brand, art enthusiasts, media representatives and friends of OMEGA, including Marina Vernicos, Filippos Tsagkridis, Mema Simonetatos, Anna Mavridis, synchronized swimming champion Sofia Malkogiorgou, as well as Dimitris Markos, member of the national Olympic team for 2024 and European champion, among other distinguished guests, who had the opportunity to experience a multi-sensory environment designed to inspire and create lasting memories.
A central highlight of the evening was the presentation of the interactive installation Medusa Futurist, created by artist Giannis Kranidiotis and producer Ilias Chatzichristodoulou, within the framework of the Athens Digital Arts Festival. Visitors moved through luminous forms and responsive soundscapes that reacted to their presence, experiencing a striking, almost dreamlike ocean world evolving in real time.
Within this immersive “Medusa” environment, the Planet Ocean timepieces embodied OMEGA’s passion for exploration, integrating the brand’s diving DNA with its ambition to discover new places and forms of life, both within the ocean and across the natural world. Planet Ocean represents OMEGA’s most forward-thinking design approach, aligned with its inherently adventurous character.
The experience concluded with refined gastronomic creations and premium cocktails, enhancing the sense of understated luxury within a minimal seaside setting. A mirror photobooth powered by artificial intelligence added a contemporary touch, offering guests unique snapshots set against the orange and blue hues of the sea at sunset.
The overall concept, art direction and production were curated by Foam Agency, delivering an event that highlighted OMEGA’s contemporary identity through the seamless fusion of design, art and experience.
