On April 2, 2026, Longchamp brought the spirit of “Catch the Parisian Wave” to the heart of Athens, hosting a vibrant event at its boutique on 6 Voukourestiou Street.
Celebrating the Spring/Summer 2026 collection, the House invited guests on a journey inspired by surf culture, glowing sunsets and the energy of the sea.
Guests had the opportunity to discover Longchamp’s iconic Le Pliage Panier and Le Pliage Filet lines, reimagined for SS26 in vivid colors and fresh designs. The collection conveys a sense of freedom and movement, designed for the contemporary woman who seeks effortless style both in the city and on seaside escapes.
As part of the “Catch the Parisian Wave” concept, attendees experienced a multi-sensory environment centered on creativity. Through an interactive activation, guests explored their personal “flavour profile” while enjoying signature cocktails inspired by the collection’s vibrant palette and energy.
A dedicated styling session highlighted the versatility of the collection’s silk scarves, offering imaginative ways to wear them for the ultimate summer look.
The new collection is now available at the Longchamp boutique, as well as online via the official e-shop for Greece and Cyprus.
