Orlebar Brown welcomed the summer season with a special activation at its boutique in Astir Marina, offering visitors a refreshing experience inspired by the brand’s signature resort lifestyle.
As part of the “Here Comes The Sun” concept, a specially designed Orlebar Brown cart was placed outside the boutique, serving refreshing orange granita to Astir Marina visitors. Fresh oranges, vibrant summer colours, and an atmosphere reminiscent of carefree moments by the sea attracted the attention of guests, authentically conveying the brand’s summer spirit.
At the same time, selected media representatives, journalists, and influencers had the opportunity to enjoy the experience first-hand and discover Orlebar Brown’s new collection through a personalised presentation at the boutique. Guests explored the British brand’s latest resortwear proposals, signature prints, and premium materials that have become an integral part of its identity.
The activation naturally highlighted the philosophy of Orlebar Brown, where summer is not simply a season, but a way of life. Through small moments of enjoyment and genuine hospitality, the brand created an experience that combined relaxation, contemporary resort style, and timeless elegance within the unique setting of Astir Marina.
