With a deep assion for the sea and an unmatched expertise in yacht sales, charters, and brokerage, Roy Klajman, Uri Idan and Itay Singer of Sea-Alliance Group share their thoughts on the allure of boat shows.
When does the international yacht show season start?
Itay Singer: The boat show season typically begins with the Cannes Yachting Festival in the second week of September in France. This event has grown significantly over the past decade to be now recognized as the largest in-water boat show in the Mediterranean, where 90% of the yachts are displayed in their natural environment. This festival primarily focuses on yacht sales, especially new yachts, with a smaller brokerage section comprising less than 20%, and sometimes even under 10%, of the show’s capacity. Most of the stands are organized by shipyards showcasing their latest models, ranging from small and medium-sized boats to yachts up to 35 meters. 120 feet), though some larger vessels of 40 meters or more may also be present. The show spans two main locations: the iconic Old Port of Cannes, which features medium to large motor yachts and small motorboats from all the major shipyards and brands, and Port Pierre Canto, about 50 kilometers away. The Port Canto section is dedicated to sailboats, including sailing catamarans, monohulls, and other yachts equipped with masts, creating a specialized area for sailing enthusiasts. Visitors to Cannes can even enjoy sea trials for selected yachts, making it an exciting event for serious buyers. Apart from the yachts, the Cannes Yachting Festival attracts clients from around the globe thanks to its vibrant atmosphere, including nightlife, excellent restaurants, and favorable weather. Following Cannes, smaller but still significant shows take place in locations like Southampton in the UK and Genoa in Italy. Two weeks later, the season continues with the prestigious Monaco Yacht Show, which focuses on superyachts, further cementing the boat show season.
What makes the Monaco Yacht Show stand out as a key event in the yachting season?
Roy Klajman: The Monaco Yacht Show is one of the most prestigious events in the yachting calendar, typically held during the last weekend of September in the Côte d’Azur. It showcases a remarkable array of luxury yachts from 40-100 meters, though some smaller vessels can also be found. Monaco is particularly known for its focus on the brokerage and sales market, making it a hotspot for yacht sales and B2B networking. Many of the yachts displayed are available for charter, appealing to clients planning luxury vacations, while others include new and second-hand boats from renowned shipyards. This diversity creates a unique opportunity for potential buyers or charter clients to explore a wide selection of yachts. Adding to its appeal, Monaco serves as a central hub for yacht viewings beyond the show itself. Visitors can arrange private tours to explore yachts anchored nearby in marinas such as Fontvieille, Cap-d’Ail, Menton, or even as far as Antibes or Cannes, often with VIP transportation services provided. Unlike the Cannes Yachting Festival, which focuses more on B2C (business to-
customer) interactions, the Monaco Yacht Show emphasizes B2B (business-to business)
networking, fostering collaborations between brokers and shipyards.
Visiting a boat show is an extraordinary experience,
whether you’re actively looking to buy or just exploring.
How does the yacht show scene differ on the other side of the Atlantic?
R.K.: The first major international yacht show in the United States is the Fort Lauderdale International Boat Show, held annually at the end of October or the beginning of November. Located in Ft Lauderdale, this event is a spectacular showcase of variety and scale, featuring everything from small accessories and speedboats to enormous superyachts. While the majority of yachts displayed are motor yachts, the selection also includes sailing yachts and second-hand vessels, catering to diverse interests and budgets. Unlike European shows concentrated in single marinas, the Fort Lauderdale show is spread across multiple locations in the city, allowing visitors to explore a wide array of offerings in one of the most dynamic yachting hubs in the world. The Sea-Alliance Group has actively participated in the Fort Lauderdale show in recent years, using it as an opportunity to expand into the American market, particularly in brokerage. Preparations often include visits to other key U.S. locations, such as New York, to engage with clients before the event.
What comes next in the yacht show season?
Uri Idan: The next major international yacht show, focused on small to medium-sized boats ranging from 0 to 90 feet (or up to 30 meters), is the Düsseldorf Boat Show in Germany. Held annually during the last week of January, it is a highly popular event due to its accessibility and wide appeal, particularly among visitors from Greece and the East Mediterranean. The show takes place in the Messe Düsseldorf, the largest exhibition and trade center in Europe, known for hosting the world’s largest indoor boat show. The venue features 16 halls, each dedicated to a specific category of boats or marine activities. Düsseldorf itself adds to the event’s charm with its vibrant international atmosphere, lively old town full of restaurants, cafes, and bars, and its popularity as a nightlife destination.
How does the yacht show season conclude?
R.K.: The last major international boat show of the season is the Miami Boat Show, held every February. Unlike Fort Lauderdale, Miami includes a dedicated section for sailboats, making it more relevant for sailing enthusiasts. This distinction adds a unique flavor to the Miami show, appealing to a broader range of visitors. Beyond Miami, smaller yet significant boat shows continue to take place in various locations. For example, the Olympic Boat Show in Lavrion, Greece, happens in November and attracts a mix of local and regional interest. Additionally, two important charter-focused events in Greece stand out: the Mediterranean Yacht Show in Nafplion and the East Med Multihull & Yacht Charter Show in Poros. The Nafplion event centers on large yachts for charters, while the Poros show highlights catamarans and other vessels.
What has been your experience participating in these yacht shows?
I.S.: As a group of companies, including Sea-Alliance Group in Gibraltar and Greece, and Stream Yachts in Israel, we have been actively participating in yacht shows for over 25 years, attending 4-5 events annually and totaling more than 100 shows. Together with my co-founders, Roy Klajman and Uri Idan, and all of our team, we invite clients to explore the brands we represent, via Stream Yachts, such as Mangusta, Sunseeker, Lagoon, Jeanneau, and Prestige, as well as interesting options for second-hand yachts and custom made opportunities, providing a unique way to experience various models firsthand. Sea-Alliance Group consistently participates in these events with a full team, adhering to our slogan: “Large enough to deliver and small enough to care.”
Can you share a memorable story that highlights the value of boat shows?
R.K.: Many years ago, a founder of a renowned shipyard shared an inspiring story. Despite most shipyards restricting access to their yachts, he insisted on keeping 50% of his boats open to the public. He believed that a child stepping aboard a yacht might dream of owning one someday, and when that moment comes, they’ll remember the brand that welcomed them. This philosophy reminds us never to underestimate anyone at a boat show; today’s visitor could be tomorrow’s client. Whether you’re considering your first charter, planning to upgrade, or exploring future possibilities, our team at Sea-Alliance Group is dedicated to guiding you through the fascinating world of yachting, offering personalized attention and unparalleled expertise.
