This summer, Sugarfree invites us to embrace the magic of the sun through its new campaign SUN SPELL, starring Klelia Andriolatou, filmed in the enchanting Mani.
Klelia Andriolatou, one of the freshest and brightest faces of her generation, perfectly embodies the freedom, authenticity, natural beauty, dynamism, and spontaneity that define Sugarfree’s summer spirit.
SUN SPELL is more than just a collection. It is a journey filled with carefreeness and endless femininity, an ode to sun-drenched days, salty winds, and summer moments that remain etched in memory.
Through the photos and looks of the campaign, Sugarfree radiates the ultimate beach state of mind with airy fabrics, textured surfaces, earthy shades, vibrant colors reflecting the energy of the sun, floral and leopard prints that awaken the senses, dynamic cuts, and knitted textures that embrace the body with naturalness and style. Swimwear and beachwear pieces strike a balance between bohemian and bold, timeless and modern femininity.
Klelia Andriolatou, with her wild beauty and luminous aura, becomes the ideal muse for Sugarfree and encourages us this summer to write our own story under the sun with confidence, freedom, and romance.
SUN SPELL starring Klelia Andriolatou – Let the sun write the story
The new SUN SPELL collection will be available at Sugarfree stores and online at www.sugarfreeshops.com from May 22.
