Paris… meet Paris. Karl Lagerfeld unveils its Fall Winter 2025 campaign, From Paris With Love, starring global icon Paris Hilton. Blending Hilton’s one-of-a-kind persona with the brand’s timeless signature aesthetic, the campaign unites two forces that have shaped today’s pop culture on their own terms.
Elegance and wit intertwine in visuals that capture the Parisian roots of the house through Hilton’s radiant presence. This campaign redefines glamour, individuality, and attitude, channeling both the sharp intellect and the strict refinement of Karl Lagerfeld himself. The result is a series of images that celebrate authenticity and self-expression—key elements of Paris Hilton’s identity—while offering her the opportunity to reimagine herself through the lens of the Karl Lagerfeld universe.
“Karl was a true pioneer—bold, iconic, and always ahead of his time. I have always admired his revolutionary spirit. This campaign, which playfully celebrates individuality, allowed me to become part of his world. From Paris With Love… it is an honor to be part of his legacy exactly as I am.” — Paris Hilton
Renowned photographer Chris Colls returns for his third collaboration with Karl Lagerfeld, capturing the house’s signature style in a striking series of black-and-white photographs. Inspired by the iconic “Karl interviews Karl”, the setting evokes the designer’s humor while nodding to some of his most emblematic moments. Hilton is joined by supermodel and Karl Lagerfeld’s longtime friend Jon Kortajarena, who brings an extra touch of rock ’n’ roll edge.
The campaign brings together the Karl Lagerfeld universe, showcasing pieces from KARL LAGERFELD Paris and KARL LAGERFELD JEANS through a high-fashion perspective. Tailoring, suiting, and refined silhouettes merge with timeless accessories, creating looks destined to remain in every woman’s wardrobe—modern, luxurious, and unmistakably Karl Lagerfeld.
“Paris Hilton is a global icon and entrepreneur, someone who understands the power of pop culture, image, and reinvention, just like Karl. Two figures who each defined a new era in fashion. This unexpected pairing highlights the strength of constant evolution.” — Pier Paolo Righi, CEO of Karl Lagerfeld
Availability
The Karl Lagerfeld FW25 collection is available at Attica, simple-caracters.gr, Kalogirou.com, and select points of sale.
