Harley-Davidson Athens, in collaboration with the Fais Group, hosted a spectacular opening event to celebrate the launch of its new flagship store in Attica, located at the corner of Ifaistou 2 and Leoforos Evelpidon in Koropi.
The event quickly became one of the most talked-about gatherings of the year, attracting a dynamic crowd from the worlds of media, fashion, motorcycling, and music. From the early hours, the venue filled with Harley-Davidson motorcycles, setting a powerful visual tone and creating an atmosphere that captured the brand’s authentic spirit.
Guests had the opportunity to explore the new 2025 Harley-Davidson models, discover the latest collections from Harley-Davidson Apparel, and enjoy a night filled with energy, music, and surprises.
A Drone Show That Lit Up the Athenian Sky
The evening reached its peak with an impressive drone show, illuminating the sky above Athens with iconic brand symbols and phrases such as “Live to Ride, Ride to Live” and “Born to Be Wild.”
The program continued with a high-energy live performance by singer Pinelopi Anastasopoulou, who electrified the crowd.
Immersive Photo Moments Inside the Service Center
Guests enjoyed unique photo opportunities designed to bring them closer to the Harley universe:
- Harley Press Wall constructed from authentic Harley delivery crates
- Service Bay, where visitors stepped into the role of Harley-Davidson mechanics
- Wash Bay, featuring a bubble machine and a bike ready for action
Adding to the experience, Jackal Tattoo Studio created a Tattoo Corner where visitors could get Harley-Davidson–themed henna or sticker tattoos.
Throughout the night, the store’s own V-Twin Café served cocktails, while partners provided refreshing beverages including BIKOS COLA and Estrella Galicia 0.0%.
A New Home for Harley-Davidson in Athens
The new Harley-Davidson Athens store showcases:
- The brand’s latest motorcycle models
- Authentic Harley-Davidson apparel and accessories
- Full-service workshop facilities
All housed in a space that blends the brand’s legendary identity with innovation and a premium customer experience.
Celebrities, artists, journalists, and motorcycling enthusiasts were among those in attendance, solidifying the opening as one of the flagship social events of the year and marking a new era for the brand’s presence in Greece.
