Johnnie Walker Black Ruby is a new, vibrant expression of the iconic Johnnie Walker Black Label. A delightful and fruit-forward tasting experience, this premium and fruity version of Black Label is here to accompany special occasions with upbeat vibes and the ultimate nightlife experience! It is the ideal choice for those who love their favorite elevated cocktails… with a twist!
Johnnie Walker, the world’s No.1 Scotch Whisky brand, unveiled its newest whisky, Johnnie Walker Black Ruby, in Greece yesterday. A fruity whisky bursting with intense berry notes, Johnnie Walker Black Ruby explores the rich depth of sweetness, inspired by the iconic Johnnie Walker Black Label.
As a permanent member of the Johnnie Walker Blended Scotch Whisky range, Johnnie Walker Black Ruby made its global debut in 2024 with impressive promotional campaigns in Mexico, Australia, and Puerto Rico, highlighting its uniqueness and dynamism.
This is the first innovation inspired by Johnnie Walker Black Label, created by Master Blender Dr. Emma Walker and her dedicated team of whisky-making experts.
Dr. Emma Walker states: “With lively notes of rich raspberry jam, blueberry tart, and deep honeyed sweetness, Johnnie Walker Black Ruby captivates the palate with bold hints of figs, plums, and maraschino cherries. A subtle touch of spice and mild smoke adds complexity, creating a unique and vibrant experience in every sip. At the heart of Johnnie Walker Black Ruby lies an expression from Roseisle, a distillery that embodies bold innovation. The sweet red berry notes and the soft, delicate character of green grass emerge from experimental distillation techniques. My team and I explored different methods, ultimately focusing on an exceptionally fruity distillate. This experimental process involved an extended fermentation period to enhance fruity aromas and prolonged distillation for increased copper contact, reducing heavier notes in the final expression.“
Jennifer English, Global Brand Director of Johnnie Walker, highlights how innovation is shaping the future of Scotch Whisky: *”Johnnie Walker Black Ruby marks a bold evolution in the brand’s Black Collection, drawing inspiration from the classic notes of Black Label and designed for the modern cocktail scene. As Scotch Whisky increasingly embraces creativity in mixology, we see an opportunity to offer a bold, versatile flavor.
From the smoky charm of Johnnie Walker Double Black to the sweet undertones of Johnnie Walker Black Ruby, we invite consumers to explore this range. Johnnie Walker Black Ruby is not just another addition to our portfolio; it is here to elevate the whisky experience, redefine how consumers perceive and enjoy Scotch Whisky, and provide bartenders with a dynamic palette to craft delightful serves.”*
Johnnie Walker Black Ruby will be gradually released in markets worldwide over the coming weeks and months.
