Alto Astral marks a new olfactory chapter for the house of Byredo – a radiant tribute to the vibrant emotional landscape of Brazil.
Named after the Brazilian Portuguese expression that conveys an elevated state of mind, Alto Astral captures the essence of optimism, movement, and cultural expression through fragrance.
Infused with the color, rhythm, and warm atmosphere of Brazil, Alto Astral draws inspiration from the joyful resistance found in everyday moments – samba at sunset, the rush of wind by the shore, the spirit of bikers weaving through Rio’s streets. More than just a fragrance, it embodies a shared emotional frequency: a cultural optimism that endures, shines, and moves.
From Rio, Joy is a State of Mind
Through the lens of Rio-born photographer Rafael Moura, the campaign unfolds across three intimate portraits of Brazilian life: dance, beach, and street. Raised in the favelas of Rio de Janeiro, Moura brings a deeply personal perspective to his work – shaped by lived experiences and a devotion to authenticity. His vision captures the harmony between people and place, transforming fleeting instants into timeless narratives.
Featuring samba artist Duda Almeida, model Emilly Nunes, and a local biker collective, the imagery becomes a study of energy and truth – spontaneous and alive. Together, they portray the alto astral spirit not as a style, but as a way of life.
The film version, directed by Brazilian creator Breno Moreira, extends this emotional mosaic through a raw, cinematic lens, immersing the viewer deeper into the alto astral mindset. Shot entirely in Rio de Janeiro, the campaign is a celebration of joy as identity.
The Fragrance Story
Created by long-time collaborator and perfumer Jérome Epinette, Alto Astral opens with a dazzling, addictive accord of aldehydes and coconut – a sparkling yet creamy prelude.
At its heart, the fragrance reveals an airy bouquet of jasmine petals, incense, and milky musk – an abstract, sensual warmth that softly embraces the skin.
Its base of sandalwood, cashmere wood, and salty amber adds a multi-layered texture, leaving behind a luminous, sensual aura.
The result is a fragrance that balances freshness with comfort, clarity with intimacy – a composition of emotional radiance.
Alto Astral is presented in Byredo’s iconic bottle, defined by minimalist design: clean lines, heavy glass, and the emblematic magnetic black cap. A simple white label carries its name, allowing the fragrance to “speak” through its understated elegance.
Alto Astral will be available at Attica department stores (City Link, Golden Hall & Tsimiski) and online at www.atticadps.gr
