Bespoke AI and Vision AI Take Center Stage
During its “Innovation For All” presentation at IFA 2025, Samsung unveiled its vision for the future: “AI Home: Future Living, Now.” Samsung’s goal is to make the AI-powered home not just a concept of tomorrow but a reality people can live in today.
“At Samsung, we don’t just imagine the future of artificial intelligence—we embed it into users’ everyday lives,” said Cheolgi Kim (CK), Executive Vice President and Head of the Digital Appliances (DA) Business at Samsung Electronics. “Samsung’s AI Home goes beyond smart devices to create homes that truly understand their users, adapt to their needs, and take care of what matters most. This is the beginning of a new era where technology quietly supports daily life, allowing people to live distraction-free.”
The Samsung AI Home is designed to bring comfort, efficiency, well-being, and security into users’ everyday routines.
According to Samsung research, 66% of consumers find the idea of an AI-powered home useful. Many believe it would simplify daily tasks (44%) and offer better control through mobile devices or voice commands (45%). Through automated SmartThings routines—like adjusting lighting and temperature—Samsung’s AI Home delivers practical everyday conveniences.
For 93% of respondents, the home is a “sanctuary,” while 80% consider it a place for social connection. As families spend more time together, the AI Home enhances shared experiences with flexible systems, personalized sleep settings, and even meal planning tools.
Energy efficiency is one of the key benefits consumers expect from AI integration. 66% believe that an AI-enabled home can help them track expenses and save money.
Security also remains a top concern: 40% of respondents expect AI to enhance home protection through real-time alerts. Samsung Knox Vault protects sensitive data at the hardware level, while Knox Matrix extends that protection across connected devices, ensuring ecosystem-level security.
Bespoke AI Appliances Integrate Smart Features
Samsung’s latest Bespoke AI appliances—expected to launch in select European countries in the coming year—offer a smart living experience in the kitchen and beyond:
- Bespoke AI Jet Bot Steam Ultra: Samsung’s upgraded vacuum uses AI Object Recognition to detect even transparent liquid stains. (This product may not be available in Greece.)
- Bespoke AI Washing Machine: With AI Wash+, the appliance adapts its wash cycles intelligently. (This product will be available in Greece.)
- Bespoke AI Dishwasher: AI Wash optimizes cycles based on dish soil levels, while AI Auto Open Door improves drying by automatically opening the door. (This product may not be available in Greece.)
- Extractor Induction Hob: The integrated extractor maximizes kitchen space. (This product may not be available in Greece.)
Vision AI Comes to Bigger Screens
Samsung’s Vision AI Companion has been developed to feel more like a trusted assistant—one that users can interact with naturally, almost like a human. Embracing its open platform strategy, Samsung continues to partner with global AI leaders such as Google, Microsoft, and Perplexity.
Other major product announcements at Samsung’s IFA 2025 press conference included:
- H Micro RGB: A 115-inch display offering cinematic visuals with vivid, lifelike colors in every frame.
- Movingstyle: A portable touchscreen TV with a built-in battery and AI-powered adaptive settings, perfect for any room—or on the go.
- Samsung Sound Tower: A dynamic, portable speaker with an 18-hour battery and customizable party mode, offering lighting and sound effects via the companion app.
The Micro RGB and Sound Tower are expected to launch in the Greek market in Q4 2025, while the Movingstyle display is scheduled for release in 2026.
Galaxy AI Expands to More Devices
Launched with the Galaxy S24 series, Samsung’s Galaxy AI has already reached over 200 million devices over the past year—ushering in a new era of mobile AI innovation.
Now, the latest Galaxy AI experience is expanding to even more products, designed to offer seamless usage across a broader ecosystem of devices.
By the end of 2025, Samsung aims to bring the Galaxy AI experience to more than 400 million devices globally.
Experience the Future—Today—at IFA 2025
Samsung’s booth at IFA 2025 is open from September 5–9 at CityCube, Berlin.
