On December 4th, 2024, Swarovski hosted a special evening to celebrate the reopening of its store in Glyfada, the first in Greece to adopt the brand’s innovative WonderLux retail concept.
The event brought together prominent figures from the worlds of fashion, media, and entertainment, offering an evening filled with elegance and glamour. Guests enjoyed carefully curated pastel-hued cocktails inspired by the store’s new concept, exquisite finger food, and live DJ music, creating an atmosphere of joy and sophistication.
The evening was made even more special by the presence of celebrity fans of the brand, such as Eleni Tsolaki, Ramona Vlanty, singer Evangelia, and Eleni Voulgaraki, who participated in the celebrations of Swarovski’s new chapter.
Attendees had the opportunity to tour the fully renovated store, which impresses with its luminous metallic surfaces, Swarovski’s signature colors, and octagonal showcases that highlight the brand’s iconic pieces.
Located in the heart of Glyfada’s upscale shopping district, the store has remained in the same emblematic location since its opening in December 2001. The 60-square-meter space has been transformed into a shining example of Swarovski’s new retail philosophy, offering a unique, multi-sensory shopping experience.
Aiming to ignite the imagination, the Glyfada store pays homage to the brilliance of crystal and the special character of the area. Its design combines striking metallic surfaces, embossed glass, and chrome, creating a space that exudes elegance and magic. The walls, adorned with dozens of octagonal motifs, showcase unique pieces, inviting visitors to discover them and express their personal style.
This reopening confirms the legacy of the Glyfada store as the first Swarovski retail store in Greece and a cornerstone of the brand’s presence for over 23 years. With its official reopening on October 26th, 2024, the store continues to be a reference point for creativity and the captivating shopping experiences that characterize Swarovski.
ABOUT SWAROVSKI
Swarovski creates unique products of unparalleled quality and craftsmanship, offering joy and celebrating individuality. Founded in 1895 in Austria, it designs, manufactures, and markets the world’s most sophisticated crystals, as well as Swarovski Created Diamonds, zirconia, jewelry, accessories, decorative items, and crystals for the automotive industry.
The Swarovski Crystal Business is represented in over 140 countries with 2,300 boutiques, complemented by selected partners, and employs 16,600 people. Together with its sister companies, Swarovski Optik (optical systems) and Tyrolit (abrasive products), the Swarovski Crystal Business is part of the Swarovski Group.
A responsible relationship with people and the planet is a fundamental part of Swarovski’s heritage. Today, this heritage is embodied in sustainability measures across the value chain, with a focus on circular innovation, promoting diversity, inclusion, and self-expression, as well as the philanthropic activities of the Swarovski Foundation, which supports charitable organizations with a positive environmental and social impact.
